Why people look for a Bitly alternative
50 links a month
Bitly Free caps new links at 50 a month and shows ads.
No click history
Bitly's feature table lists no click-data history on Free; 30 days starts on Core.
Links you can't fix
Changing where a Bitly link points (a "redirect") starts on Core, 5 a month.
No custom domain
Branded links on your own domain start on Growth ($29/mo billed yearly).
Source: Bitly pricing page, checked September 29, 2026.
Free URL shorteners compared
| Free plan | srt.to | Bitly | TinyURL | Rebrandly |
|---|---|---|---|---|
| New links per month | 300 | 50 | 30 | 10 |
| Click analytics on Free | ✓ | ✗ | ✗ | 100 clicks / mo |
| Edit destination on Free | ✓ | ✗ | ✗ | ✗ |
| Custom domain on Free | ✓ | ✗ | ✓ | yourbrand.bio |
| Ads / watermarks on Free | None | Ads | — | Watermarks |
| Cheapest paid plan | $12/mo* | $10/mo (yearly) | $9/mo | $8/mo (yearly) |
* srt.to paid checkout opens soon; the free plan works today. Sources: Bitly, TinyURL, Rebrandly pricing pages, checked September 29, 2026.
Detailed comparisons
srt.to vs Bitly
300 links a month free versus 50, with no ads.
Read the full comparison →Comparisonsrt.to vs TinyURL
Click analytics on Free (country, city, referrer, device); TinyURL Free has no analytics dashboard.
Read the full comparison →Comparisonsrt.to vs Rebrandly
300 links a month free versus 10.
Read the full comparison →When Bitly is still the better choice
- A much bigger, older brand that people already recognise in links.
- Mobile apps, browser extensions, AI assistant and many integrations.
- Enterprise features: SSO, user management, 99.99% uptime SLA and dedicated support.
- Landing pages, mobile deep linking and dynamic routing on higher plans.
srt.to is newer and smaller. It doesn't have mobile apps, SSO or compliance certifications yet, and paid checkout isn't open. If you need those today, Bitly (or Rebrandly for regulated industries) is the safer pick.
How to switch from Bitly
- 1
Create a free srt.to account
Sign up with Google or email — no credit card.
- 2
Connect your domain (optional)
Add a domain like go.yourbrand.com in Settings and verify its DNS.
- 3
Recreate your important links
Paste destinations one by one, or use the REST API to import a Bitly CSV export.
- 4
Share and measure
Swap the new short links into bios, emails and campaigns, then watch clicks in Analytics.
Frequently asked questions
What is the best free alternative to Bitly?
If you want generous free limits with analytics, srt.to includes 300 new links a month, 30 days of click analytics, destination editing and one custom domain on its free plan. Bitly's free plan includes 50 links a month and no click-data history.
Why are people looking for Bitly alternatives?
Mostly the free plan: 50 links a month with ads, no click-data history, no link editing and no custom domain. Click history starts on Core ($10/mo billed yearly) and a custom domain on Growth ($29/mo billed yearly).
Is there a Bitly alternative with free analytics?
Yes. srt.to Free records country, city, referrer, device, browser, OS and language for every click and keeps it for 30 days.
Can I keep my existing bit.ly links?
Your existing bit.ly links stay on Bitly. You can recreate them on srt.to (or your own domain) via the REST API, and update the places you shared them over time.
Try srt.to free
Short links, QR codes and 30 days of click analytics. Set up in under a minute.
Start free — 300 links, no credit card