Choose srt.to if…
you want generous free limits with real click analytics, editable links and your own domain — without ads.
Choose Rebrandly if…
Focused on branded domains: buy and connect domains inside the app. Conversion tracking, mobile deep linking and traffic routing on paid plans.
Free plans side by side
| Feature | srt.to Free | Rebrandly Free |
|---|---|---|
| Free plan price | $0 | $0 |
| New short links on Free | 300 / month | 10 / month |
| Click analytics on Free | ✓ Country, city, referrer, device, browser, OS, language | Detailed data on 100 clicks / month (country) |
| Analytics history on Free | 30 days | Not stated |
| Edit destination after sharing | ✓ Unlimited | ✗ Not on Free (Essentials: 10 / month) |
| Custom back-half (srt.to/your-name) | ✓ Unlimited | ✓ |
| Custom / branded domain on Free | ✓ 1 custom domain | ✓ 1 (a yourbrand.bio domain) |
| QR codes on Free | 10 / month (SVG) | 10 / month (watermarked) |
| Link-in-bio page | ✓ 1 page | ✓ 1 gallery (watermarked) |
| UTM builder | ✓ UTM presets | ✓ |
| API on Free | 1,000 requests / month | 100 calls / minute |
| Link expiration dates on Free | ✓ | ✗ Not on Free |
| Ads or watermarks | No ads on your links | Watermarks on free QR codes and galleries |
Source: Rebrandly pricing page, checked September 29, 2026. Competitor plans change often — check their site for the latest.
Paid plans
srt.to
Starter $12/mo, Pro $39/mo (5,000 links, 1 year of analytics, 4 domains), Business $99/mo (teams, 20 members). Checkout opens soon — the free plan works today.
Rebrandly
Essentials $8/mo billed yearly: 250 links/mo, 2 domains, 10 destination edits/mo. Professional $22/mo billed yearly: 1,500 links/mo, 3 domains, 2 teammates. Growth $69/mo billed yearly: 3,500 links/mo, 10 domains, 5 teammates.
Where each one is stronger
Where srt.to is stronger
- 300 links a month free versus 10.
- Full click analytics on every click for 30 days — not capped at 100 clicks.
- Edit destinations on Free.
- No watermarks on QR codes or your link-in-bio page.
Where Rebrandly is stronger
- Focused on branded domains: buy and connect domains inside the app.
- Compliance for regulated teams (SOC 2 Type 2, HIPAA, GDPR) and SSO on Enterprise.
- Conversion tracking, mobile deep linking and traffic routing on paid plans.
- Mobile, desktop and browser apps plus 50+ integrations.
Compare other URL shorteners
Frequently asked questions
Does Rebrandly's free plan include analytics?
It includes detailed engagement data on 100 clicks a month and country-level data. srt.to Free records country, city, referrer, device, browser, OS and language for every click, kept for 30 days.
Which is better for branded domains?
Rebrandly is built around branded domains and lets you buy them in-app; its free plan includes a yourbrand.bio domain. srt.to Free lets you connect one domain you already own.
Is srt.to compliant for regulated industries?
srt.to doesn't hold SOC 2 or HIPAA certifications today. If you need those, Rebrandly's Enterprise plan is the safer choice.
Try srt.to free
Short links, QR codes and 30 days of click analytics. Set up in under a minute.
Start free — 300 links, no credit card