Choose srt.to if…
you want generous free limits with real click analytics, editable links and your own domain — without ads.
Choose Bitly if…
A much bigger, older brand that people already recognise in links. Enterprise features: SSO, user management, 99.99% uptime SLA and dedicated support.
Free plans side by side
| Feature | srt.to Free | Bitly Free |
|---|---|---|
| Free plan price | $0 | $0 (with ads) |
| New short links on Free | 300 / month | 50 / month |
| Click analytics on Free | ✓ Country, city, referrer, device, browser, OS, language | ✗ No click-data history on Free |
| Analytics history on Free | 30 days | None (Core: 30 days) |
| Edit destination after sharing | ✓ Unlimited | ✗ Not on Free (Core: 5 / month) |
| Custom back-half (srt.to/your-name) | ✓ Unlimited | 3 / month |
| Custom / branded domain on Free | ✓ 1 custom domain | ✗ Not on Free (from Growth, $29/mo) |
| QR codes on Free | 10 / month (SVG) | 2 / month |
| Link-in-bio page | ✓ 1 page | ✓ 2 landing pages |
| UTM builder | ✓ UTM presets | ✗ Not on Free (Core+) |
| API on Free | 1,000 requests / month | 1,000 requests / month |
| Link expiration dates on Free | ✓ | ✗ Not on Free |
| Ads or watermarks | No ads on your links | Free plan shows ads |
Source: Bitly pricing page, checked September 29, 2026. Competitor plans change often — check their site for the latest.
Paid plans
srt.to
Starter $12/mo, Pro $39/mo (5,000 links, 1 year of analytics, 4 domains), Business $99/mo (teams, 20 members). Checkout opens soon — the free plan works today.
Bitly
Core $10/mo billed yearly ($120/yr): 100 links/mo, 30 days of click data, 5 redirects/mo. Growth $29/mo billed yearly: 500 links/mo, 4 months of data, a custom domain. Premium $199/mo billed yearly: 3,000 links/mo, 1 year of data.
Where each one is stronger
Where srt.to is stronger
- 300 links a month free versus 50, with no ads.
- 30 days of click analytics on Free — Bitly Free keeps no click-data history.
- Edit a link's destination after sharing, on Free.
- A custom domain on Free; Bitly starts at the $29/mo Growth plan.
- Unlimited custom back-halves versus 3 a month.
Where Bitly is stronger
- A much bigger, older brand that people already recognise in links.
- Mobile apps, browser extensions, AI assistant and many integrations.
- Enterprise features: SSO, user management, 99.99% uptime SLA and dedicated support.
- Landing pages, mobile deep linking and dynamic routing on higher plans.
Compare other URL shorteners
Frequently asked questions
Is srt.to really free compared with Bitly?
Yes. The srt.to Free plan includes 300 new links a month, 30 days of click analytics, destination editing and one custom domain, without ads. Bitly's free plan includes 50 links a month and no click-data history.
Can I import my Bitly links into srt.to?
Export your links from Bitly as CSV, then create them on srt.to with the bulk import (paid plans) or the REST API. Existing bit.ly short URLs keep pointing wherever Bitly sends them; new links you create on srt.to get srt.to URLs or your own domain.
When is Bitly the better choice?
If you need enterprise controls like SSO and user management, mobile apps, a large integration catalogue, or an uptime SLA, Bitly's paid plans cover more of that today.
Try srt.to free
Short links, QR codes and 30 days of click analytics. Set up in under a minute.
Start free — 300 links, no credit card